Pay Per Click

This is a way to generate traffic to your website through paid marketing. Pay-per-click means that for every click the owner of the ad has to pay a certain amount. While SEO is the process of getting organic traffic, with pay per click you buy visitors to your website. 

When you invest money in PPC, you have control over your budget. The reason is that you are allowed to set the daily maximum limit for which you want to run the ad. Also, with PPC you are getting immediate results which are all genuine, and can be covered if they are approached properly. With PPC you ensure that you are targeting the right set of audience. While setting up an ad campaign you will be asked to set up the audience, where pics select your brand.