Google Analytics

It is a tool launched by Google to measure metrics of user engagement of a website. When SEO is done on a website, the user engagement is checked on this tool where there are several metrics. These metrics are then analyzed by the SEO executives to create strategies or make changes in existing strategies.

Google analytics is an inevitable tool in this field. This is because it provides detailed insights on website traffic, user behavior, and conversions. With the help of this data professionals can make data-driven decisions. In the case of ecommerce websites, this tool will help you track your sales on a monthly and yearly basis, check product popularity, and revenue. When you hire an SEO executive for your website, Google analytics will be included in their daily activities.